50 practical website tips
You didn't set out to run a website — it came with the business. Site Advice makes yours healthier, in plain English: 50 practical tips across domains, hosting, security, email, SEO, performance and design.
The areas that decide whether a site is fast, findable and trustworthy — plus using AI well.
A few high-impact tips worth reading first.
Choose a distinctive domain people can say, hear, type and put after an @ without explanation, pick the ending your audience expects, check trademarks and lookalikes, and keep it under your own control.
Keep the domain in a company-controlled account, secure registrar and DNS logins with strong MFA, enable transfer or registry locks, keep recovery and billing contacts current, and run DNSSEC carefully.
Who it's for, and where to start.
Maybe you're a baker, a builder, a shopkeeper or a car dealer. You didn't set out to run a website — it came with the business, and now the decisions land on your desk with everything else.
Site Advice is for you. Not to turn you into a developer, but to make you a confident owner: plain-English answers to the questions that actually matter, so you can fix what's broken yourself — or brief a web professional and know the job's been done right.
The heart of it is a checklist of 50 practical tips, written answer-first so you can act in minutes and grouped into eight topics — from choosing a domain to setting up email that actually reaches the inbox. Every one is written for how the web works today: modern security, real analytics, responsive design and honest promotion — no jargon, no snake oil.
Not sure where to start? Browse the full list, or pick the topic that's bugging you most.
