Founder, euregio.net
Jochen “Joe” Savelberg
Jochen has been hooked on technology since he wrote his first database in BASIC at nine. He has built for the web professionally since 1995 — more than three decades.
That year he co-founded the first ISP in Belgium’s German-speaking community. It became the market leader, and he built and ran its server infrastructure and interactive sites — launching an online entertainment network in 1996 that reached millions. The work brought conference invitations across Europe and the United States, and a handful of awards along the way.
Since 2019 he has also served on the board of the MSVO — the Mittelstand (SME) association of Belgium's German-speaking Community.
Today he runs euregio.net, helping small businesses register domains, host and speed up their sites, tighten email deliverability and keep spam out. Site Advice distils that hands-on experience into 50 plain-language checks and a growing set of guides.
- Domains & hosting
- Server management & optimization
- Online marketing & advertising
- Anti-spam & honeypots
- Email deliverability
- Localization & AI
- Content strategy
- Troubleshooting & IT support
Guides & articles
Longer how-tos by Jochen “Joe” Savelberg.
- 404 error messages explained (File not found)
- Ad blocking: what it means for revenue, analytics, and your site
- AI glossary for small business
- Are AI Pro plans worth it?
- Cache-Control: fewer requests, faster pages
- Changing your registrar or DNS provider (without breaking anything)
- Copyright and your website: protecting your content and respecting others'
- Core Web Vitals explained
- DNS records explained (A, CNAME, MX, TXT and more)
- E-E-A-T: why Google trusts some sites more
- Essential WordPress plugins in 2026 (and why fewer is faster)
- Your first AI wins in the office
- How to get cited in AI answers
- How to get your domain off an email blacklist
- How to write better prompts
- Human in the loop: the review that protects you
- Internal linking for topical authority
- How do you move a website to another host with little or no downtime?
- Search intent and thin content
- Should you put your site behind a reverse proxy or CDN?
- Spotting AI hallucinations
- Do you test changes before putting them live?
- The EU AI Act for small business
- What should a small-business hosting package actually include?
- What AI is — and what it isn't
- What data is safe to put into AI
- Which AI tool for what
- Why your email bounced (and what you can fix)
- Connect your domain to an external service
The 50 website tips
The checklist at the heart of the site.
- How do you choose a domain name people actually remember?
- Is your domain protected against hijacking and expiry?
- Who controls your domain, DNS, hosting and recovery accounts?
- Do your links and file paths survive deployment?
- Can visitors reach your site reliably?
- Could someone else safely update your website?
- Could you restore your website from a clean backup today?
- Would you know before your customers if something broke?
- Have you checked your site for security holes?
- Does your privacy notice describe what you really do?
- Can strangers browse your folders?
- Is HTTPS enforced everywhere, with the right security headers?
- Are your software and admin accounts patched and locked down?
- Do you collect only the data you need — and ask before tracking?
- Is your mail set up so it can't be spoofed?
- Does your email reach the inbox — and resist abuse?
- Are you still emailing from a free ISP address?
- Have you chosen one canonical hostname and redirected the rest?
- Can search engines discover and index the right pages?
- Are your URLs short, readable, and logically structured?
- Does every page have a unique title and meta description?
- Is your multilingual site set up correctly with hreflang?
- Promoting your site: why "guaranteed rankings" are a scam
- Will old URLs still work after a redesign or migration?
- Are your assets delivered efficiently?
- Are your images optimized for the web?
- Have you tested on an ordinary phone and a slow connection?
- Are your third-party scripts worth their cost?
- Is your contact information easy to find?
- What happens when a visitor hits a broken link?
- Can visitors find their way around your site?
- Does your design fit the people you're trying to reach?
- Does your site work for everyone, everywhere?
- Is your HTML semantic and understandable?
- Is your site free of spelling and grammar mistakes?
- Does your contact form confirm and protect submissions?
- Can disabled visitors actually use your site?
- Is your site genuinely usable on phones and touch devices?
- Does your site have a complete, recognizable icon set?
- Are you measuring useful actions, not vanity traffic?
- Do you follow up on every inquiry?
- Do you track your campaigns with UTM tags?
- Do you make it easy to share your content?
- Do you run your newsletter the right way?
- Do you show the people and story behind your business?
- Could your site become the go-to resource in your field?
- Does your checkout earn the customer's trust?
- Do you have a real local presence online?
- Does every important page offer one clear next action?
- Can visitors verify your claims?