The free ebook
All 50 tips and a selection of the field guides behind them, laid out as one designed PDF you can keep and print — free, delivered by email.
Free · PDF · 237 pages
Site Advice: The Complete Website Playbook
Every one of the 50 tips, plus a selection of the field guides behind them, laid out as one designed, 237-page PDF you can keep, print, and work through at your own pace. Free — the only thing we ask is an email address to send it to.
What's inside
- All 50 tips, in eight chapters — from choosing a domain to earning trust at checkout — each with a key takeaway and a lifecycle label showing where in your site's life the work belongs, from one-time setup to ongoing habits.
- Selected field guides that go deeper: using AI well, DNS, caching, Core Web Vitals, deliverability, and more.
- A plain-English glossary explaining the jargon used throughout the book.
- A note on how this book was made — written, and clearly labeled, by the AI assistant that helped modernize the tips. (Yes, really. It felt only honest.)
- Print-ready, sized to work on both A4 and US-Letter paper.
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